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BMW

BMW VierzylinderThe "Four-Stroke" in Munich

Founded in 1916 under the name "Bayerische Flugzeugwerke AG" and later transformed into "Bayerische Motoren Werke AG", today the BMW Group is considered to be the global leader in premium automobile manufacturing. With its brands BMW, MINI and Rolls-Royce, the BMW Group is the only automotive enterprise worldwide to cover all relevant premium segments. With annual sales of EUR 56 bn from 1.5 million cars and more than 100.000 BMW motorcycles, and a workforce of some 107,000 employees, the Company is one of the largest in its industry worldwide. As an international company, the BMW Group currently has 23 production and assembly sites all over the world. Currently, the BMW Group is represented in more than 150 countries on all five continents.

Brands and goals

In its BMW, MINI und Rolls-Royce brands, today the BMW Group has three of the strongest premium brands in the automobile industry. The vehicles of the BMW Group offer high product satisfaction in terms of aesthetics, dynamics, technology and quality, and underscore the Company's technology and innovation leadership. In addition to a strong market position in the motorcycle business, the Company is also successful in the financial services sector. The goal of the BMW Group is to be the leading provider of premium products and premium services for individual mobility.

Responsibility

Sustainable economic management and social commitment are permanent components of the BMW Group's entrepreneurial self-image. In all its sites worldwide the Company takes responsibility for its employees, for the environment and for the society in which it operates. This performance is also externally rewarded: Thus the BMW Group regularly takes first place in the renowned Dow Jones Sustainability Indices representing the leading 10% of sustainability oriented global companies.

 

More information: www.bmwgroup.com

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